The Shade Matching Test
IL MAKIAGE is known for their Foundation shade matching test. The idea is that this Foundation shade is going to fit you perfectly because you take one of their quizzes on their website. They sell Foundation, primer, concealer, blush, and foundation powder. I liked the foundation and concealer, but the issue is not with the quality of their product, it’s more about how they sell it.
Overwhelming Advertisements
If you’re on Twitter, you may have seen countless ads for IL MAKIAGE. They pop up like every other ad, and it can be quite overwhelming. My issue with advertisements is that if you’re going to sell a product that claims to improve someone’s skin complexion or texture, you better have clear, unfiltered, unblurred footage to back that up. It’s as simple as sitting in front of a window with natural daylight and filming, yet quality can be an issue.
The Issue with Upload Quality
A lot of the time platforms will decrease the um whats. It called the upload quality and your footage can look slightly blurry thats. Why a lot of the time you may look at some peoples footage and be like theyre using a filter when actually its just a poor quality upload.
My Recent Experience
This happened to me recently. I changed the way that I upload stuff, so I was working off my phone and then uploading it to Instagram and saving in 4k uh. This is for reals, like short FM content and Tik Tok and the quality just wasnt working. Then I changed to editing short fil content on my computer, saving it at a lower quality, but still with all the detail, but that way it was a quality that Instagram Tik Tok can actually handle, and then you can see things like pores and stuff like that.
The importance of Clear Quality
If I was selling a foundation to you – and I was making money from it – and I was profiting from it – you bet its going to be the clearest. There will be detail, no blur, no poor quality, no poor upload quality. In my mind, if you are an influencer and its your full-time job, meaning you make good money from it. If you are a brand who sells products where they make money from it, invest in yourself, invest in a camera. I have two cameras: influencing is my full-time job right, so I have my YouTube camera here.
The Promise of Perfect Skin
If I look this way, that is my Tik Tok and short form content, so reals and everything like that they are both good good quality cameras. Why? Because its my full time job I get paid through making content, why would I not want my content to be the best quality it could be? You know what I mean and you have there some struggles along way and theres some learning curves, but I just want you to watch some of these adverts from ill maage um, because they are very, very disappointing.
The Deceptive Advertisement
I actually retweeted one of them. I was like. Why do you keep doing this? This is the one that gets me a lot just from straight up. You can see the left where she has no makeup where she has incredible skin lets, say beautiful glow to it looks amazingly smooth and then on the right. Its like we sh Vaseline over the lens, her nose is barely visible, its Flawless and lightweight, and yet it covers everything wow that is so beautiful.
Unrealistic Claims
I took the power match quiz and they matched me to shade 075 and look at this. It is so gorgeous. So smooth like velvet covers everything: oh my go its lash and yet it feels light as air feels light as air and is so beautiful, so smooth so natural. And yet it covers everything that you dont want to be seen. Love that oh isnt, that gorgeous Flawless its absolutely Ely Flawless.
The Smoothing Effect
Okay, let me just pause that there, you can’t even see some of The Strokes, because it is so smoothed out. I don’t know whether perhaps this individual uploaded a poor, a bad quality of this and an ill machage have kind of taken that file and it’s got worse and worse and worse and worse. But I wouldn’t look at this and think it’s a fair representation of what their Foundation does.
The Texture Issue
What she’s saying absolutely again, I think it’s a beautiful Foundation, but what we’re seeing we can’t see anything like literally here. You can just see the join where the foundation joins in with the skin and that’s not just because it is a perfect color match. You should be able to see the difference in texture.
The Lash Distraction
Also, oh, this lash is going to do my head in. I’m so sorry, it’s amazing because it covers everything and it looks like nothing. That’s exactly what you want your base to do, and it has this incredible correct, Ive powder in it that sort of blurs pores and covers textures.
Skin Loving Ingredients?
So I love that this B has skin loving ingredients. Hyaluronic acid, okay, I think this may have been an ad on her end because it’s not very often you see something like skin loving ingredients, powders that do this. Like you might touch on one or two ingredients, but I think there’s been a bit of a stretch here.
The Advertisement Revelation
The main thing I want to take from this advert is in particular, and this is one that um was repost – that ill machage posted onto Twitter right from their own profile.
Quality Concerns
After watching several videos featuring individuals showcasing IL MAKIAGE foundation, I couldn’t help but notice a common issue – the quality of the content. It seems that as the videos are shared and reposted, the quality diminishes significantly. What was once a clear demonstration of the foundation’s texture-masking abilities turns into a blurry mess.
Texture Inconsistencies
One particular video caught my attention as the individual moved her head. I couldn’t help but notice that the fine lines on her forehead seemed to fade in and out as she shifted positions. However, the creases under her eyes remained static, indicating a lack of consistency in the foundation’s coverage. The texture of her skin was not uniform, making the results appear less than desirable.
Over-Editing
It’s evident that some form of editing or filtering was used in the videos to enhance the appearance of the individuals wearing IL MAKIAGE foundation. However, instead of achieving a flawless look, the editing seemed to have a negative impact. The blurriness in certain areas, such as the texture on the lips, indicated that the editing was not done meticulously. Filters should enhance, not detract from the overall quality of the content.
Advertising Concerns
As someone watching these videos from the perspective of a potential customer, I couldn’t help but feel disappointed. If I were part of the advertising team for IL MAKIAGE, I would be concerned about the diminishing quality of the content being circulated. It’s essential for a brand to maintain a high standard in its advertising materials to build trust and credibility with consumers.
The Deceptive Advertisements
It’s not good enough for an advert, right? It’s not a true representation. Now they actually did an advert with Carson Kesley. Let’s watch this one too.
The Issue with Color Match
My biggest goal is to cover up these brown sunspots. I don’t want to look like I have makeup on. How great of a color match is that, but look how light that looks. I mean, right through here. I think I found my new favorite product.
Lack of Texture Smoothing
Looking at the details, always watch the fine lines on her forehead. Everything like that, we can’t see any texture. This foundation, I have tried it twice – does not smooth out texture completely. It’s a nice foundation, but it’s not blurry like this. You will not look at someone’s skin in real life, look at this and be like, “Yeah, their skin looks like that in real life.” Absolutely not.
The Marketing Hype
IL MAQIAGE: “Wow, that is so beautiful.” I took the power merch quiz. Could you see how that version of the previous version we saw was of better quality – that we saw more details, more depth of video? Wow, okay, artificial intelligence, shade matching magic. You get the full-size product, you try. If you don’t like it, you can just send it back.
Unsubstantiated Claims
Can you see how this is immediately smoothing out my fine lines? It wasn’t some of these claims, and some of the visual claims are just outrageous.
Unrealistic Expectations
Outrageous. Absolutely outrageous. Theres also this one where they use the foundation on a lemon. Whenever you see somebody putting makeup on fruit, dismiss it immediately a mirror fruit, a table dismiss it its, not human. Skin doesnt work like that.
False Advertising
If your foundation emphasizes texture, this skin smoothing Foundation covers everything. It just feels like a second layer of skin Im blown away. Why does it look like Im not wearing any foundation again watch out for blemishes like on the chin here, where there isnt Foundation, yet slowly like fading in and out very slightly its? If, if its going to fade out a blemish or fine line, that is quite obvious, imagine when its flat and all one texture what it would do at all.
Misleading Claims
What this Foundation contains: hyaluronic, acid and vitamin E oil, so thats going to help with hydrating the skin Wow look at this. This feels so natural and so okay. This is a good test because Watch the watch.
Questionable Quality
Her beauty marks on her forehead watch them very slightly fade in and out of focus this so theyre quite visible that one disappears so light weight. It does not feel cakey at all. Oh wow and thats quality upload, so she may have sent a very good high quality one to Ill machage or even, if its filmed on your phone. It actually does this as well thats. Why? I always say I just think if you are doing it full time if you are being compensated and you have saved enough money to get yourself a good camera, a good lighting setup.
The False Promise
IL MAKIAGE foundation has left me feeling frustrated and angry. The brand claims that their foundation does wonders, covering age spots, providing a beautiful finish, and not settling into fine lines. However, my experience with the foundation has been quite the opposite.
The Reality of the Product
After taking the P much quiz to find my perfect foundation match, I was excited to try out the product. But to my disappointment, the foundation did not live up to its claims. Rather than smoothing out my fine lines and providing a flawless finish, it only accentuated my imperfections.
The Deceptive Marketing
It is frustrating when a brand promises so much in their advertisements but fails to deliver on those promises. The misleading marketing tactics used by IL MAKIAGE have left me feeling deceived and let down. It’s a reminder that not everything you see in ads is true.
The Lack of Transparency
When influencers or brand ambassadors promote a product, they often go through a process of approval with the brand. This means that the content you see may be carefully curated and edited before it reaches you. It’s important to remember that what you see may not always be an accurate representation of the product.
The Final
IL MAKIAGE foundation may work for some people, but for me, it fell short of expectations. The false promises, deceptive marketing, and lack of transparency in the beauty industry can leave consumers feeling frustrated and misled. It’s important to approach product recommendations with a critical eye and not be swayed by flashy advertisements.
Quality Concerns
If this was a lipstick brand, I wouldn’t care so much. But when it comes to foundation and they’re making claims like it has completely smoothed out my fine lines, which, by the way, doesn’t seem to be true, it raises some red flags. Can we really trust their claims if we can’t see the actual results clearly? The video quality also seems questionable, making me wonder about the overall quality control of the brand.
Questionable Quiz
Let’s talk a little bit about the quiz as well, which is something I didn’t realize when I took it. I just went through the questions without much thought. However, after watching a video by Sof Does Life, I realized the potential issues with the quiz. The fact that they only sell One Foundation raises concerns about the accuracy of the quiz results. By taking the quiz both for dry and oily skin types, it became evident that the questions may not be tailored to provide the most accurate color match for all skin types and preferences.
My Problem With IL MAKIAGE
I want a luminous glow. I chose the Opposites to kind of everything I I want. Usually in real life, then I just went ahead and chose some shades. That would probably more than likely come out to like a the shade match. I wanted you know what I mean.
Questionable Color Selection
Didn’t really take us bit seriously because whatever um in terms of undertone, I chose pink and red, and then they asked some. Quite you know good questions like does the skin get lighter or dark at this time of year? So they do ask some some decent questions that actually would affect the kind of foundation you use and the shade you use.
Unnecessary Skincare Concerns
Also, they also ask a lot about your skincare concerns, which I don’t really think is necessary again considering they sell One Foundation, so it finds your match. You have to put in your email, which is understandable, so we can send it to you whatever, and then it gives you your shade right, which I think this would actually be a kind of a good shade match.
Limited Product Selection
For me, I actually can’t even remember the ones I used before, but it also gives you the opportunity to get the concealer with the foundation also, and it gives you a shade there and it also offers you the primer. They also only make one primer and one concealer type, so do bear in mind. This was the result for the dry skin.
Confusing Customization Process
Next I did oily right. I have oily skin full coverage. I want matte opposite to luminous and then they go through the whole. You know matching your your shade to you again and and um choosing the pictures. I also then chose some different concerns, so like grease and oil, I think I chose and um enlarged pores and things that a lot of oily people would find prevalent on their skin.
Lack of Product Variety
My question would be why why you wasting my time asking me questions about my skin type. What finish I want all this kind of stuff when you only sell One Foundation whats the I can understand if you are add, selling your primer and your concealer, but you also only make one of those.
Lack of Actual Customization
So when I choose one end of a spectum compared to the other whats the point, because youre going to recommend the same product to me, why not just make it um about the shade, because it kind of gives me this falce like yeah, were making it really Custom, but you only sell One Foundation: the shade is a thing: thats custom and thats fine, but why are we going that kind of like extra and being like yeah, you know tell us your skin type. What do you like to see what your skin concerns? You know doesnt matter cuz, you sell One Foundation so youre telling me this Foundation is going to be great on my dry flaky textured skin, and I want a light coverage of a Luminous Finish.
Unbearable Ads
The constant, unbearable ads from IL MAKIAGE have me feeling frustrated. The ads lack visibility of actual skin and face, making me wonder if the company is even paying attention to people’s reactions.
Buildable Coverage
The foundation from IL MAKIAGE may offer buildable coverage, which could be great for those with matte, greasy, oily, and porous skin. While full coverage is fine, the ads fail to showcase the product effectively, leading to disappointment.
Quality Concerns
Although IL MAKIAGE has a good premise for a foundation and a proven track record of customer satisfaction, the poor quality of their advertising is a major letdown. Rather than invest in a proper setup for showcasing the product, they continue to disappoint with subpar visuals that resemble amateur social media uploads.
Potential Solutions
Instead of relying on low-quality ads, IL MAKIAGE should consider setting up a professional studio shoot to highlight the foundation’s benefits. By investing in better visuals and marketing strategies, they can better showcase the product and attract more customers.
False Representation of Skin
The issue with IL MAKIAGE foundation lies in the false representation of skin. The complexion products promise results that are not accurately reflected in their marketing materials. The images shown are blurred and do not provide a true representation of any human skin. This misleading advertising can lead to unrealistic expectations from consumers.
Unrealistic Standards
The blurred images used to advertise IL MAKIAGE foundation create unrealistic standards for beauty. In a world where social media often showcases flawless, filtered skin, it is easy to be deceived by such marketing tactics. Real skin does not look blurred or airbrushed, and it is important for cosmetic companies to show products on real skin to provide a more accurate depiction.
Deceptive Marketing
IL MAKIAGE’s marketing strategy is deceptive, as it fails to show the true effects of their foundation on real skin. The blurred images can give a false sense of perfection that is unattainable in real life. Consumers deserve transparency and honesty when it comes to beauty products, and companies like IL MAKIAGE should focus on showcasing the actual results of their products.
Lack of Authenticity
By using blurred images to promote their foundation, IL MAKIAGE lacks authenticity and credibility. Consumers value brands that are genuine and transparent, and the use of manipulated images can erode trust in the company. Authenticity is key in the beauty industry, and companies should strive to represent their products truthfully.
Deceptive Advertising
Looking like this, and then he applies a foundation and his face looks like this: it’s not the foundation. If something is flat on camera and the quality upload is awful, even actually in good lights, then something is flat. It looks immediately blurred. We’ve been through this so many times on this channel; it’s not a case of a foundation doing its job. It’s the case of, “oh, my God, that’s really terrible advertising.” It’s blurry and not genuine.
Questioning Authenticity
Why, why, why? It baffles me how people look at that and they’re like, “oh yeah, that looks like it could possibly be what it is?” No, absolutely not. It’s not okay. That’s just a rant from me. Let me know your opinions down below.
So they asked me all types of questions about my skin type and all I wanted was a foundation that would give me a luminous glow. IL MAKIAGE’s process and limited product selection left me feeling disappointed and frustrated with my purchase.
